Khan-Tengri is the most beautiful and picturesque pyramid-shaped peak in the mountain range of Tengri Tag in the Tien Shan region. It stretches along the border of Kyrgyzstan, China and Kazakhstan. The name Khan Tengri means “Lord of the Sky”.
Many things in Central Asia are associated with the concept of Tengri. Tien Shan mountains, or “celestial mounts”, are located in the center of the original habitat of the ancient Turkic people. The Turkic nations held a belief that Tengri is the Supreme Deity, the Creator of the world. In the Tengri religion, which reigned supreme before Islam in this region of Asia, Tengri determined people’s destinies, allotted life spans, bestowed certain members of society with the supreme authority and retained influence over it. Accordingly, the second highest mountain of Tien Shan was believed to be the place of residence of this Supreme Deity, something like Mount Olympus in ancient Greece.
Therefore, a photograph of the pyramid Khan Tengri, taken by Sergey Melnikoff in 2003 in the upper riches of the glacier Northern Inylchek, will serve as a perfect image on a credit card. Based on the prevailing background color of the photograph, the credit card is likely to be called “Blue Card”, thus adding to the extensive VISA family.
Advertising campaign script:
* Your bank accepts the “Blue Khan Tengri” photograph as an official image on a credit card.
* MELNIKOFF Gallery provides printing of five exclusive copies of a “Blue Khan Tengri” art print on heavy-duty art canvas, accompanied by a certificate of authenticity. All copies are mounted into a frame made of relict walnut wood from forests of Kyrgyzstan.
* Your bank designates three countries with active economic policies in the region of Central Asia. The President of each country is presented with a “Blue Khan Tengri” art print along with a Gold credit card and a special photo album “Legends and History of Khan Tengri.”
* MELNIKOFF Gallery holds in the selected countries the exhibition “Planet of Wonders” – a showcase of the artist’s work about the wildlife of the Asian continent. The opening ceremony of each show, conducted by the president of the country where it is held, coincides with the donation of a certified copy of a “Blue Khan Tengri” to the country leader.
* The fourth print is to be given to the President of VISA International.
* The final copy of the art print is auctioned to the public at Christie’s or Sotheby’s.
